How To Increase Footfall To High Street Shops

Since Covid-19, the high streets haven’t fully recovered with many of them going into closing down sales and then eventually closing. This causes many issues such as a loss of jobs and businesses are struggling to find ways to counter these issues. 

If you are a retail business owner who is going through these troubling times, you need to find innovative ways to attract people to your shops. 

Digital Marketing 

Although the digital marketing industry can help to increase sales, it can also be used to increase the footfall of your shop. At the end of the day, that is what you should aim for as this will help to pay the bills. Plus, if other people see customers entering and leaving your shop with a bag full of items, it will attract those people who are walking past. 

There are many methods of digital marketing but one of the most popular is social media. Social media marketing is a great way to increase the number of people who enter your shop. All you need to do is create a marketing strategy that will attract customers. A good example would be a giveaway. Create an ad campaign that announces the date of your giveaway and it will attract people to your shop. This could be as little as giving customers a discount once they spend over a certain amount. You can even offer them free EV charging at a car park in Leeds that is next to your shop as they are shopping around. Whatever you choose, it needs to be something that will attract customers. 

Make Locating Your Shop Easy

One of the biggest mistakes that shop owners make is that they don’t make it clear where their shop is. Simple signage that is 100 metres away from the shop can be enough if it is up a side street from a busy main road. 

Using digital marketing methods again can also make it more appealing to your customers. For example, creating a GMB (Google My Business) account for your company will help people locate your shop. 

The more obvious you make your shop, the more people will visit it so do whatever you need to do to make people aware of your shop. 

Be a part of The Local Community

The customers that will go through your shop door the most are those from the local community. That is why you should make your business part of the community. They will be your most consistent customers who will help generate most of your revenue. 

Even if you are in a tourist spot, you need to ensure you are attracting your local customers. These are the people who will come all year round and not just during the times of popular holiday periods. 

To get involved with your local community, work with other local businesses and get involved with charity events. You can even sponsor people during sporting events in the area. No matter whether it is sponsored bike rides or pop-up shops, get your business involved with the community to get your name out there.