According to the new report titled "
Digital Asset Management (DAM)
Market By
Component {Integration and Implementation, Solution, Consulting, Services and
Others}, By Business {Sales and Marketing, Human Recourses(HR), Information
Technology (IT) and Others}, By Deployment {On Premises and Cloud}, By
Organization Size {Large Enterprises, Small and Medium Enterprises}, By End
User {IT & Telecom, Healthcare, Travel & Hospitality, Real Estate and
Construction, Manufacturing, BFSI, Retail and E-Commerce, Media &
Entertainment, Government & Public Sector and Others }
Global
Analysis to 2023", the valuation of the Digital Asset
Management (DAM) market was $4.41 Billion in 2023 and is projected to reach $15.81
Billion by 2032, at a CAGR of 15.0% from 2024 to 2032.
Before the
Internet era, the multimedia industry emerged as one of the pioneers in
gathering and publishing information on CD-ROMs. It spearheaded advancements in
electronic publication and introduced the first Content Management (CM) systems
to enhance the value of media investments. Despite its brief existence, the
multimedia industry laid the groundwork by focusing on various types of media
beyond text and emphasizing the separate management of assets from their final
published form. Many of the challenges and solutions addressed by Digital Asset
Management (DAM) systems today were anticipated by the multimedia industry.
Digital
Asset Management is a critical discipline that facilitates the sustainability
and quality of the built environment. Physical assets are increasingly
integrated into digital environments, generating vast amounts of information
throughout their lifecycle. This information can be utilized to enhance process
management during asset utilization, employing a servitized and
interdisciplinary approach. Consequently, a methodological framework for
reengineering asset management business processes is presented here. By
applying the suggested methods and procedures, innovative Information and
Communication Technologies (ICTs) can be leveraged to develop enhanced
information management practices in digital built environment management.
Retail and E-Commerce segment within the End User segment to
held the largest share in the Digital Asset Management (DAM) Market.
By End User, the Digital Asset Management (DAM) Market is
segmented into IT & Telecom, Healthcare, Travel & Hospitality, Real
Estate and Construction, Manufacturing, BFSI, Retail and E-Commerce, Media
& Entertainment, Government & Public Sector and Others.
In case of
ecommerce and retail stores in general, there are a number of options of DAM
(Digital Asset Management). Besides, with all the data needed by the business
stored in one place, the workflow can be streamlined and put on the fast
forward. Superiority of a DAM system lies in the fact that it is a data
repository that provides company-specific information. Apart from images and
videos, electronic copies of audio files, documents and similar digital content
are also part of these digital assets.
The usage
of an advanced digital asset management system makes it possible for one to be
exposed to a clear and easily navigable composition of all the assets and as
well bootstrap real-time updates. The software allows to keep company-related
data in one place, which will be available for all provided users life.
Generally, the key search function is provided by DAM solutions and it
facilitates rapid asset identification. DAM software helps to assign keywords
and define metadata to your digital content then it can be sorted by this and
searched faster by any users. One of the highest values is the user’s fast and
simple online access which comes from digital software. Employees, marketing
teams or other departments can now have the capability to manage company assets
on their own, without the need to wait for other team members' permission.
Digital Asset Management, that is the proper tool for managing digital content,
first and foremost. Together with the ability of storage, a DAM system grants
access to the assets that can be notified in any particular moment or location.
This offers an opportunity for all authorized users to contribute in terms of
retrieval, enrichment and other activities, whereby this specific sought Data
Asset Management (DAM) market is driven mostly by e-retail & e-commerce
segment.
Asia-Pacific to lead in 2023, leading the Data Asset Management
(DAM) Market.
Asia- Pacific is emerged as leading
market for Data Asset Management (DAM) market in 2023. DAM market is
experiencing a fast growth, especially in Asia Pacific region, where many
countries are on their way to digitalization. This expansion is being driven by
a comprehensive blending of retail and institutional investments, presenting
lots of prospects for the industry. India is specifically facing the rise of
technology even in sectors like retail, ecommerce, and BFSI, which is characterized
by increased implementation of Data Asset Management (DAM) technologies. Utilization
of DAM in the region amongst industries has influenced positively. This
cooperation goes a long way in ensuring security protocols are observed as well
as unrestricted access to data is not experienced. Besides, it also increases
production efficiency and productivity by means of tracking assets and
analytics.
Key market players operating in the market that are profiled in the report are Adobe Systems Incorporated, Canto Inc, IBM Corporation, Bynder, Nuxeo, Aprimo LLC etc.