The primary purpose of your email newsletter is to establish
relations between your business and your customers. It has the mandate to
interconnect your target audience with your brand and ensuring that you are
kept up to date with respect to its daily events and trends. An email
newsletter also serves as a reminder to your target audience of the existence
of your brand. Customers have a small attention span, and they are very likely
to lose your brand's memory. To jog their memory, you can send them your
newsletter so that they can remember your brand visibility. Besides being a
reminder, a newsletter is also a way to enhance users' knowledge concerning
their brand to which they are subscribed and ensure that they are always
engaged.
Your newsletter will add to their excitement about exclusive
deals and news that will cement your brand's entertainment. That is why you
must always have a secret weapon at your disposal that you can send to your
users and convey your message effectively. But it is also essential that you utilize
your newsletter to create some value for those subscribed to it. We will
enlighten you with tactics on how and when you can redesign your newsletter
should it be in danger of losing its spark.
When Should Your Newsletter Be Redesigned?
It is not so much about keeping your brand look trendy or
fresh than it is about making sure you don't lose touch with your audience.
They can get bored quickly over time, so it is incumbent upon you to present
them with something better with a few tweaks.
Always Thank Your Customers
This should be daily newsletter content. It is significantly
feasible after the unprecedented year of 2020, even though the idea may seem
too simple. Use the new year as the occasion to spread some gratitude to your
subscribers and always end your content with a simple "Thank You"
message. Your intent will see more appreciation as a result.
Making A Major Announcement
Anything that pertains to a special offer or news about your
brand should be front and center in your newsletter design. You can simplify your
newsletter's content by only making the announcement and telling your
subscribers about everything that's in store for them. Your announcement must
be the first message your viewers must see.
Mark A Holiday
Sending your newsletter in the event of holidays such as
Christmas or Thanksgiving is a positive endeavor. It will increase positivity
and enthusiasm among your subscribers and appreciate the holiday spirit you are
spreading among them. Making the newsletter jovial and fun would entertain them
and increase their trust in your brand. Just wish them a festive holiday and
add something joyful to cheer their moods.
Get Feedback
Your subscribers have invested and expressed interest in
supporting your brand, which is why their feedback is essential. When you want
clarity about their experiences, you can use your newsletter to ask for it.
Send out a survey that makes them feel included.
How Should Your Newsletter Be Redesigned?
Now that we have laid out when you should modify your
newsletter, we can proceed with how you can redesign your newsletter.
Receptive Email Design
Remember, you're not the only one sending out an email.
Other brands are as well. If the viewers don't like the newsletter, they see
they will instantly delete it. This is why you need to give your readers
something they can respond to. A design or content that has an irresistible
component to it.
Guess what? Emails that are not responsive across devices
get deleted in just 3 seconds after being opened! Since readers will access
their emails across a wide range of devices, your emails have to be responsive.
Or your subscribers will not be able to see your full email, or they won't be
able to make it out clearly.
Reduction in
Options Increases Action
Human beings do not like feeling overwhelmed by the content
of any kind. If you give them more than twenty options, there is a low chance
they will engage with your product. If you give them minimal options, you will
receive higher rates of subscriptions, which results in more action for your
brand. This is why when you send your newsletter; you need to narrow down your
options and content. It either needs to be precise or concise otherwise; it
will feel counterintuitive. Sending an abundance of information and options
will not give you more subscribers. Just get to the points and maintain your
stance briefly. Focus strictly on your business and what it wants to offer. Any
irrelevant or unnecessary information needs to be removed.
Do A/B Testing
Nothing is off the table when it comes to experimentation.
The same goes for your newsletter. Sending your newsletter and then getting
feedback later can be quite daunting for many. This is why you can opt for A/B
testing instead. You're A Version can have supporting links and feature posts,
while your B Version can showcase a post. You can send these versions to a
select few subscribers and see how they respond to the versions. You may need
to use this test multiple times before you can ascertain that you have the correct
version of the newsletter in place. It can take up to a few weeks; however,
that is still necessary if you want your subscribers to have a productive
experience with your newsletter. If you were negligent in testing your previous
model's newsletter, you could perform this testing for your redesigning
prospects.
Newsletter redesigning will always occur owing to the trends that continue to change throughout the world. The goal is to retain customer engagement and generate conversions. Apart from ensuring that your designs are attention-grabbing, your content needs to be as captivating. This is basically a matter of aesthetics. You don't need to feel intimidated by this process because the option of acquiring the support of unlimited graphic design service is always available. Graphic design agencies such as Designster have all the tools and elements in place to conduct a professional review of your newsletter and see where it requires alterations and modifications. You can entrust them with your redesigning plans and judge them accordingly until you receive the one that meets your standards.