Every restaurant owner nurture only one aim in their mind that is to expand its modus operandi and gain more profits. But often these small restaurant owners are in a dilemma of how to fulfil their dream. Although there are different ways of expansion, the one commonly used by all is to franchise a restaurant.
Every model of operation are wrapped in some
specific advantages and disadvantages, pros and cons as per as the situation
and surroundings. While some owners ponder about the implications of the franchise business, the others try to gain maximum profits with its help.
A hotel that has been already established by a big
company often rents out its brand name and operations to someone who will
expand the hotel by his means. This is called a hotel franchising. the franchisee simply runs the hotel and uses the brand
name to create profits and a share of it goes to the franchisor as a franchise
fee. Sometimes there is a franchise agreement for a particular term based on
the profits incurred by the entrepreneurs.
There are many advantages of franchising a restaurant.
- A minimal investment in terms of capital
Trying to expand a hotel business in any other way would mean good capital investment. Setting up an outlet, legal filings, promotional pay-ups all would require a massive amount of money. But if a small business owner takes up a franchisement of a big hotel, he would not have to pay any investment cost. the franchisor would take part in handling the investment and this reduces the financial burden on the shoulders of the franchisee.
- More loyalty perks
Since there is a disclosure document between the franchisor and the franchisee, this helps in gaining more loyalty. The franchisee will treat the hotel as if it's their own and that would create a greater commitment towards the brand. A manager would not be more loyal than a franchise owner in terms of a sense of ownership and desire for expansion.
- The brand image gets highlighted more
Franchising a hotel means establishing the brand in multiple cities and various locations. it would bring more visibility to people and the road of accessibility gets broadened. The sales will increase when the brand name gets highlighted and popular.
- Marketing of organic products gets enhanced!
In today’s world, everyone loves, and desires food made from organic products. If a particular hotel or a restaurant serves its customer's organic food, then their popularity heightens up overnight. Promotions by customers are more effective than paid advertisements. So, the use of organic marketing of products increases as more and more people demand it. Different untapped markets and shops of the country get promoted through this and profit margin is incurred by a chain marketing system.
- Well defined business concept
Many businesses or restaurants fail to incur profit due to a lack of a well-defined business concept. Franchising a hotel will provide that proven road to success which many dreams but few trades upon. A franchisor would provide training and business ideas and a franchise model which will help the hotel owner to expand the business at a faster rate.
- The high degree of status
Hotel owners who are involved in the expansion of their business and earn more profits lead a life of glamour and Prestige. This high status of life in this business helps in earning more franchising prospects. So, franchising helps in enhancing the quality of livelihood and status of the business owners.
- Full support throughout the journey!
Opening an independent business is considered very risky since there would be one to support in terms of dire necessity. But in hotel franchising, the franchisee gets full support from the franchisor the entire time of the contract period. Starting from lease of shop and training of personnel to promotion of the brand, the hotel owner gets help throughout.
- More money into pockets!
The number of profits incurred by opening an independent restaurant is
far less than the net profits one earns by franchising a hotel. Franchise
friendly products are reputed internationally and working with the same brand
under the banner of the franchisor will make your
business grow more reputation, brand image, and profits.
- Food has a separate fan base than other
products.
Tasty food has a separate base for attracting potential customers than
other products. Opening up a food franchise in India 2021 like subway,
McDonald's franchise is a very profitable and fast-growing business than any
others. Nearly all humans on this planet love fast food cafes consisting of
pizzas, pasta, fried chicken and burgers, and a lot of traditional cuisines
too.
Franchising the food brand has not only helped them to reach such great heights but also open outlets in more than 100 countries in the world, allowing the people to taste their products more and more.
Author Bio:
Hello,
My name Is Dhinal Baxi and I am from Ahmedabad, Gujarat, India. I am a founder of franchise Insider . As a founder, we have served hundreds of clients. My experience from the financial sector has helped them to achieve great success in the franchise world. Franchise Insider is one of the leading -franchise advisory and consulting company.
Franchise Insider is launched with a mission of utilizing my expertise to find freedom for my clients through business ownership and maintaining a laser focus on the happiness of my clients. Through Franchise Insider I have built my own brand identity founded upon honesty and integrity, client satisfaction, and a passion for helping people.