Premium NTUC Fish in Singapore: Delivered Fresh by The Fish Farmer

 

What Is NTUC Fish? Here’s the Truth Behind the Fresh Local Seafood You Buy

If you’ve ever walked through the seafood section at NTUC FairPrice and spotted the label “NTUC Fish”, you might be wondering — where exactly does this fish come from? Is it local? Is it fresh?

In many cases, the answer is yes — and a big part of that is thanks to The Fish Farmer, a homegrown aquaculture company that supplies their farmed fish to NTUC FairPrice. The Fish Farmer plays a major role in Singapore’s seafood supply chain, helping stock the shelves with sustainable, traceable, and high-quality fish under the “NTUC Fish” label.

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Key Takeaway

NTUC Fish refers to seafood products sold at NTUC FairPrice, many of which are supplied by The Fish Farmer — a local aquaculture company that provides fresh, sustainably farmed fish right here in Singapore.

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What Does “NTUC Fish” Actually Mean?

“NTUC Fish” isn't a specific brand, but rather a reference to the range of seafood products available at NTUC FairPrice, especially those that highlight local sourcing and freshness. When you see labels like “fresh local fish” or “locally farmed barramundi,” there’s a good chance those fish came from The Fish Farmer.

Rather than importing all their fish from overseas, NTUC FairPrice partners with trusted local suppliers like The Fish Farmer to support food security and give consumers access to fresh, homegrown options.

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The Fish Farmer: A Key Supplier of NTUC Fish

The Fish Farmer is not getting fish from NTUC — they’re supplying it. That’s an important distinction. As a major aquaculture operator in Singapore, The Fish Farmer cultivates species such as Barramundi, Snapper, and Tilapia using responsible and sustainable farming techniques.

These locally farmed fish are then supplied to major retail chains, including NTUC FairPrice. That’s why when you see “NTUC Fish” in stores, many of those products are actually farmed and delivered by The Fish Farmer.

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What Types of Fish Are Supplied?

The Fish Farmer supplies a carefully selected range of premium, locally farmed fish that are widely loved in Singaporean cuisine:

• Barramundi – Packed with Omega-3 fatty acids, this versatile fish is excellent for BBQs, searing in a hot pan, or gently steaming for a light, healthy meal.
  
  

• Red Snapper – A tender, flavorful fish ideal for curry or claypot recipes.
  
  

• Tilapia – Mild in taste, easy to cook, and great for families.
  
  

These fish are harvested at peak freshness and transported quickly to ensure they reach NTUC shelves in top condition.

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Why Choose NTUC Fish from Local Suppliers Like The Fish Farmer?

1. Local Means Fresher

NTUC Fish that’s supplied by The Fish Farmer is farmed right here in Singapore, so it doesn’t travel across borders or spend weeks in transit. You get fresher seafood, with better taste and texture.

2. Backed by Responsible Farming

The Fish Farmer operates under strict environmental guidelines. Their aquaculture systems minimise waste, protect the marine ecosystem, and ensure the fish are raised in clean, healthy waters.

3. Supporting Food Security

Opting for NTUC Fish sourced from local aquaculture farms supports Singapore’s initiative to produce 30% of its food domestically by the year 2030. It's a simple way for consumers to support national sustainability goals.

4. Traceable and Trusted

Fish from The Fish Farmer is traceable back to its source. NTUC and The Fish Farmer work together to maintain transparency — so shoppers know they’re buying from ethical, reputable sources.

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What If I Want NTUC Fish Quality Delivered?

Can’t make it to the store? The Fish Farmer also delivers direct-to-doorstep via their online store. You’ll get the same farm-fresh quality that you find under the NTUC Fish selection, now with the convenience of home delivery.

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Conclusion

So, what is NTUC Fish? It’s more than just a product label — it’s a reflection of NTUC FairPrice’s commitment to offering fresh, sustainable, and locally sourced seafood. And behind many of those fish products is The Fish Farmer, a pioneer in Singapore’s aquaculture industry.

By choosing NTUC Fish that’s supplied by The Fish Farmer, you're not only enjoying fresher, better-tasting seafood — you're also supporting local farms, sustainable practices, and Singapore’s long-term food resilience.