How To Take Advantage of Social Media As a New Cocktail Business

 

Social media is at the forefront of brand awareness for businesses today. If used correctly, social media can surge your business into success. For upcoming cocktail businesses, there is a boatload of potential to attract your target audiences while portraying your intended brand identity and image. Although we use social media every day, the realm of online spaces for businesses can be confusing. Knowing where to start as a new business whilst bringing a new cocktail product to the market starts with abandoning the knowledge we are going to share today. Read on to find out more -

Set up your accounts on different platforms

First things first, you need to have your profiles set up. As a standard, make sure that all of your profiles are business accounts so you can take advantage of business-specific features. Some of the main platforms include Instagram, Facebook, TikTok, Linkedin, and more forum-based apps such as X. The good thing about Instagram and Facebook is that they are both a part of meta, meaning the apps can be integrated for posting on both at the same time.

Make sure your profile image is your logo, and add your business slogan to the author bio. Or, you can add your USP’s to your author bio such as what cocktails you offer, what makes you different from competitors, and of course the occasional emoji. 

Create engaging content 

There is no time like the present. Start creating engaging content as soon as possible, and be sure to look at what is currently trending to take advantage of extra post boosts. You will need to tailor your content to the specific platform, for example when posting on TikTok, you will need to focus on video content. UGC works best on social media apps, so get a group in your team to help you create content. It could be as simple as pouring one of your ready to drink cocktails into a glass and garnishing it. Adding trending sounds works especially well on apps like TikTok, so be sure to take time out of the week to create content that is worthy of your competition. 

Start posting daily 

Frequent posting is the key to hitting the ground running. Consistently putting your brand out there and posting fresh content daily will show the algorithms that you are an active account with engaging content, and will therefore push your content toward more relevant users (aka your target audience). If you need some assistance with post scheduling, there are some great apps available that integrate your social channels and scheduled posting into one. Find the platform that works best for you!

Engage with your audiences

Social media channels such as Instagram and TikTik also favour business pages that engage with their audiences. For example, if you receive comments asking about a post or the product, reply! This is a great way to show your attentiveness and commitment to providing your audiences with answers. Letting them interact with the brand and reciprocating their interest will build strong foundations for customer relationships. 

Boost your content 

Organic social can be effective alone, but if you wish to take things a step further, you might consider boosting your content. Thai involves allocating a small amount of budget to driving your post towards more relevant users. For example, you might consider doing a competition for users to win a free box of your cocktail product, and boosting this post will drive more users onto your page to engage. 

Look at your analytics

Social media channels for businesses today have integrated analytics systems, meaning you can see what type of audience you have been attracting so far, what posts they engage with most, and of course when the best time of day to post is to target the majority of your target audience. Check your analytics often, and use it to create an effective business plan as to how you can move forward and grow your social presence.

Bottom line

Overall, growing on social media and a new business can seem like a challenge at first. If you are providing products such as canned cocktails, be sure that you are following the guidelines set by Meta and TikTok (e.g. not encouraging the consumption of alcohol) to avoid your channels being restricted. Then, if you consistently create engaging content that your audience loves, you will begin to grow a following that comes to love your brand's identity and products!