How To Properly Market Your AirBnb

Having an AirBnb is a fantastic investment, particularly if you choose the right area, so this article is all about how you can properly market it in order to get as many bookings as possible and to allow your business to thrive! 

Have Great Photos

The best place to start when it comes to properly marketing your AirBnb is to have great photos. It’s important that you use natural light to take stunning photos and open all the blinds and curtains, either get hold of a great quality camera or have a professional take them and focus on great quality composition. You should also ensure you provide a wide range of photos of both the interior, exterior and surrounding areas of the property, to give a good overview of the property and it also provides an element of trust, as if your listing only has a handful of photos, people may be cautious.

Also be sure to highlight key features, such as a traditional fireplace, a BBQ in the garden or the thoughtful finishing touches that makes your AirBnb feel like home. If you’re new to photography, we’d definitely recommend working with a professional. 

Create A Story 

People love a good story, and so having a story behind your listing will help to engage guests. Of course, you need to include key information and the facts about your property, but if potential guests are able to see the people behind the listing, then it can encourage them to book. Many people choose an AirBnb over a hotel because it’s more homely, so you can support this with your story telling.

Think about what makes your property unique and then go from there. Is there a specific reason why you bought that AirBnb? What is the history of the building like? What unique experiences does this provide that someone else’s AirBnb couldn’t? People love to stay in places with a unique history or story that they can tell people about. Again, whilst you need to include key information, guests want a connection and the story can be what you need to get more bookings. 

Focus On Building Reviews

One of the most important components to get people to book your AirBnb, along with your photos, are the reviews you build. Without a good amount of positive reviews, you’ll struggle to get bookings as people want that indicator of trust. Also, a higher number of views can help you to appear higher in the results, as you’re seen as a better result to be showing guests.

Make sure that you provide an excellent service and communication starts to finish, with cleanliness being a big focus. Then, make sure that you are asking your guests to leave a review. You should also encourage friends and family to stay with you to build up a collection of reviews. You could have the most perfect listing in the world, but without the right reviews, you won’t see much success. 

Have A Social Media Presence and Potentially A Website 

A great way to generate interest about your AirBnb is to get yourself on social media. Post high quality photos of the apartment itself, then you should also use your account to show what the area has to offer. You can include a link to your social media on the AirBnb listing to provide the person with the opportunity to learn more.

You could create partnerships with local businesses to provide discounts to your guests and generally use it as a space to expand on how great your AirBnb is. If you’re quite tech-savvy, you could also create a website and potentially work with a UX agency to create a flawless experience and utilise SEO as another opportunity to increase the visibility of your AirBnb online.