AI (Artificial Intelligence) in Marketing Market is Projected to Reach $15.95 Billion by 2023

According to the new report titled "AI (Artificial Intelligence) in Marketing Market by Offering (Hardware, Software, Services), By Deployment Mode (On-premise, Cloud), By Technology (Machine Learning, Natural Language Processing, Computer Vision, Context-Aware Computing), By Application (Social Media Advertising, Search Advertising, Content Curation Sales & Marketing Automation, Analytics Platform, Others), By End User)  Global Analysis to 2023", the valuation of the AI (Artificial Intelligence) in Marketing market was $15.95 Billion in 2023 and is projected to reach $131.90 Billion by 2032, at a CAGR of 26.46% from 2021 to 2032.

The AI (Artificial Intelligence) in Marketing Market was valued at $15.95 Billion by 2023 and expected to grow at CAGR of 26.46% over forecast period. AI (Artificial Intelligence) in Marketing refers to the use of artificial intelligence technologies and tools to enhance various aspects of marketing strategies, campaigns, and activities. The integration of AI in marketing has been driven by the increasing volume of data, the need for more personalized customer experiences, and the desire to optimize marketing processes. AI algorithms analyze large datasets to understand individual customer preferences and behaviors. This information is then used to deliver personalized content, recommendations, and advertisements. AI-driven predictive analytics help marketers forecast trends, customer behaviors, and market demands. This allows for more informed decision-making and the development of proactive marketing strategies. The AI in marketing market encompasses the various technologies, solutions, and services offered by companies specializing in AI applications for marketing purposes. This includes software platforms, consulting services, and AI tools designed specifically for marketers.

Machine Learning held the largest share in the AI (Artificial Intelligence) in Marketing market

By Technology, sub segmented into Machine Learning, Natural Language Processing, Computer Vision and Context-Aware Computing. The AI (Artificial Intelligence) in Marketing Market refers to the application of machine learning algorithms and techniques within the field of marketing. Machine learning is a subset of artificial intelligence (AI) that involves the development of algorithms and models that enable computers to learn from data and make predictions or decisions without explicit programming. Machine learning allows marketers to analyze large volumes of data quickly and efficiently. This includes customer data, market trends, and performance metrics. ML algorithms can uncover patterns and insights that might be challenging or impossible for humans to discern. Machine learning in AI in marketing is essential for harnessing the power of data, improving decision-making processes, and delivering personalized and targeted marketing efforts. It enhances efficiency, enables data-driven strategies, and contributes to a more sophisticated and effective approach to customer engagement.

North America headed the AI (Artificial Intelligence) in Marketing market in 2022

North America, particularly the United States, has been a significant driver of the demand for AI in the marketing market. The region has been at the forefront of technological innovation and digital transformation, contributing to the widespread adoption of AI technologies across various industries, including marketing. Silicon Valley and other tech hubs in the United States have been leading centers for innovation. Companies based in these regions are actively developing and implementing AI solutions to enhance marketing strategies. North America, especially the United States, has a substantial digital economy with a high level of online activities. AI technologies play a crucial role in optimizing digital marketing campaigns, analyzing user behavior, and personalizing content for a diverse audience. The demand for sophisticated data analytics tools and platforms is high in North America. AI-powered analytics help marketers derive actionable insights from large datasets, enabling more informed decision-making.

Key market players operating in the market that are profiled in the report are NVIDIA Corporation , Salesforce, Inc., Google LLC, IBM Corporation, Microsoft Corporation, Oracle Corporation, Amazon.com, Inc., Intel Corporation, Baidu, Inc., Twitter, Inc., etc.