Leverage Interactive Web Design To Increase User Engagement?

1. Introduction

2. 5 Best Strategies to Increase Website Engagement

        I.            Simplify your website’s navigation

     II.            Reduce page load time

   III.            Choose your writing style

   IV.            Display related content

     V.            Unique value proposition

   VI.            Use a responsive design

VII.            Lengthen your text

VIII.            Conduct contests or giveaways

3. Final Thoughts

Introduction

As we all know, user engagement is an essential part when it comes to web design and online marketing, analyzing the website performance and its ROI. Engagement means attracting more users, making them stay on your site, and achieving company goals. Enhancing user engagement means influencing the entire business and expanding its growth.

Website engagement is one of the most important factors in today's digital ecosystem which cannot be overlooked as customer experience identifies the brand loyalty and leads to success. Businesses are focusing on using their websites to engage with new potential customers and lead generation.

Web development and design are all about user experience. In fact, a perfectly designed user interface helps to increase your website's conversion rate and give a better UX design. But many online industries fail to do so due to bad usability on their platforms. Determining the functionalities and segments helps businesses to gain success and activate customers. We highly suggest you consolidate on elements to make your website more appealing and user-friendly.

In this post, we’re going to discuss some effective strategies to increase website engagement. So let’s not waste a minute and proceed further!

5 Best Strategies to Increase Website Engagement

1. Simplify your website’s navigation

A website should be designed in such a way that your visitors find the required information that they are looking for within three to four clicks. Don't make your website too difficult to navigate, else your bounce rate will increase and user engagement will descend. So the most effective way to boost user engagement is to have a simple navigation menu and add more categories so that visitors can easily access the site and find the related information. For desired outcomes, you can also add a search box so that your visitors can easily find what they are looking for.

2. Reduce page load time

Sometimes you might have experienced slow-loading pages when you visit a website. You find a website that looks good and catches your eyes, but when you click on the link, all you do is wait to load. It takes so much time to load that you're likely to exit the website and visit another site instead of waiting for the page to load. But if you reduce page loading time, your visitors are likely to stay for a longer time which can increase the bounce rate. To reduce the loading time of your website pages, make sure to remove unwanted elements, download plugins to load images faster, and add only limited and relatable images to improve the load speed.

3. Choose your writing style

Do you know that your writing style has also a huge impact on your website engagement? Yes, the website's writing style helps to determine how readers react to your content. Sometimes what works well for one audience might not work well with others. The two main writing styles to implement on your site are making it more formal professional time, and easy-going. There are chances that the majority of websites choose a former style for providing serious content. So make sure to opt for a brand voice to increase user engagement and help them to build trust amongst your audience.

4. Display related content

To keep your visitors browsing and buying, make sure to use related purchases that are similar to internal linking. Amazon uses this strategy at the end of every page so that its visitors keep on browsing and make more purchases. If you follow this technique on your website, it helps your visitors to find the related post and information easily without getting stuck anywhere. You can also manually perform this and shorten the process using plugins as it helps to automatically place snippets and display posts using thumbnail or text links.

5. Unique value proposition

A successful business needs to overcome complex challenges and should be able to state its problems clearly. Your Unique value proposition should be your greatest advantage when it comes to improving leads and enhancing customers. It is the first thing that your user notices when they visit your site and that is the main reason why your homepage should be front and center, above the fold. So make sure to state the website's UVP on a single line and support it with a detailed paragraph just above the CTA options.

6. Use a responsive design

According to a report generated by Statista, more than 50% of the world's population used their mobile phones that have Internet access in 2015. And currently, the number of mobile users across the world is around 7 billion which is a huge hike for the development industry. For online marketers, building responsive websites is an integral part to keep desktop and mobile users engaged. So having a fully responsive website helped them attract more users and they experienced an 80% reduction in bounce rate.

7. Lengthen your text

According to a study, website pages having 1000 to 2000 words tend to experience more user engagement and it makes sense. If your website content is lengthy, your visitors will spend the maximum amount of time reading that content instead of making purchases. So make sure to keep your text short and provide the best quality information that adds value to your visitors' lives.

8. Conduct contests or giveaways

One of the best ways to improve your website performance is to hold contests and giveaways. It can help you to engage more users, beneficial for page visits, and conversations. Just make sure to create your giveaways in certain actions where the users reap a reward for social media likes and product testimonials.

Final Thoughts

Optimizing your website and enhancing user engagement is a challenging but important aspect for every business. Make sure to constantly experiment with various ways to keep your users engaged and determine their user behavior data. A user-engaging website helps you to analyze the performance of a business and helps you to perform what must be missing in your site to make it more attractive and user-friendly. Whether your business is small or large, you must focus on creating an optimized website for the end-user and creating a brand in the marketplace.

However, you don't need to work calmly and avoid major risks. In fact, take baby steps and make your website engaging over time. Apart from this, you can also make sure of several tools like Google Analytics to find slight improvements that help you to make your site faster and more enjoyable.

So this brings to the end of this topic. We hope you find this post useful. Don’t keep any queries in your mind, just mention them in the comment section given below and we will get back to you soon.

Thank you!